FREQUENTLY ASKED QUESTIONS
Clear answers about collaboration, services, process, deadlines and how we work together.
1. COLLABORATION
1.1. How does a collaboration with Antropia Agency begin?
The collaboration begins with an initial discussion where we understand the business, objectives, challenges and desired direction. After this stage, we propose the right services and next steps, so that the collaboration starts from a clear direction.
1.2. Do we work directly with the contractor or with the internal team?
We can work either directly with the contractor or with a designated person on the team. For efficiency, we recommend having a primary contact person who centralizes materials, approvals, and feedback.
1.3. Do you offer only execution or also strategy?
We offer both strategy and execution. In many cases, we recommend starting with a clarification phase, so that the website, content, videos, campaigns and communication are all aligned.
1.4. Can we collaborate only for a specific project?
Yes. We can work on one-off projects, such as a website, a landing page, a campaign, a communication strategy, a set of materials for social media or a video production.
1.5. Do you also work on a monthly basis?
Yes. For services such as social media, content, ad campaigns, consulting, or continuous optimization, we can work on a monthly collaboration basis. This type of collaboration helps maintain a consistent direction and improve results over time.
1.6. What do you need from the client to get started?
We need information about the business, objectives, audience, services or products, existing materials, access to the necessary platforms, and a contact person who can provide feedback and approval.
2. SERVICES AND DELIVERABLES
2.1. What services does Antropia Agency offer?
Antropia Agency offers strategy, communication, content, website, promotion campaigns and marketing consultancy services. Depending on your objectives, we can help with brand direction, social media content, static materials, video production and post-production, websites, landing pages, email marketing and Ads campaigns.
2.2. What do deliverables mean?
Deliverables are the tangible materials that the client receives as part of the collaboration. These can be texts, visuals, videos, page structures, editorial calendars, advertisements, strategic documents, or other materials established before the project begins.
2.3. Are deliverables established before the project starts?
Yes. Before we start working together, we establish what services are included, what materials will be delivered, and what the project stages are. This helps to avoid ambiguities along the way.
2.4. Can we choose only certain services?
Yes. Services can be chosen individually or grouped into a package, depending on the needs of the business. Sometimes a one-time project is enough, and sometimes a monthly collaboration is more appropriate.
2.5. Do you offer customized packages?
Yes. We can build customized packages based on your goals, budget, stage of business, and existing resources. Not all businesses need the same services at the same time.
2.6. What is not included in a service?
Items not mentioned in the quote or contract are not automatically included. For example, promotion budgets, domain, hosting, plugins, external applications, travel or additional requests may be handled separately, depending on the project.
3. STRATEGY AND COMMUNICATION
3.1. What does communication strategy mean?
The communication strategy establishes who the brand is addressing, what message it is sending, and how it should communicate to be clearer and more persuasive. It is the basis for the website, social media, campaigns, videos, and overall brand communication.
3.2. Why is strategy important before execution?
Without clear direction, execution can become inconsistent. Strategy helps make better decisions about copy, design, content, campaigns, and how the brand presents itself to customers.
3.3. What is a customer avatar?
A customer avatar is a clear description of the right audience for your business. It helps us understand what the ideal customer needs, what convinces them, what objections they may have, and how the message should be structured for them.
3.4. Do you make the customer avatar completely?
We prepare the structure, questions and analysis, and the client contributes information from their direct experience with the market. Based on this, we build a clear and applicable form for communication, content and campaigns.
3.5. What does brand messaging mean?
Brand messaging means clarifying the brand's core messages: what it promises, who it is aimed at, what problem it solves, and how it differentiates itself. These messages can then be used in websites, social media, advertisements, and marketing materials.
3.6. Is the strategy also useful for small businesses?
Yes. A small business needs clarity just as much as a large one. A good strategy shouldn't be complicated, but practical, easy to use, and useful in everyday decisions.
4. SOCIAL MEDIA AND CONTENT
4.1. Do you post for social media?
Yes. We can create content for social media, from ideas and texts, to static materials, short videos, editorial calendars and clear communication directions.
4.2. What does an editorial calendar include?
An editorial calendar shows what is being communicated, when it is published, and what the purpose of each piece of content is. It helps the brand avoid posting haphazardly, but rather have a clear and coherent direction.
4.3. Is an editorial calendar necessary?
Yes, especially if the brand communicates recurrently. An editorial calendar helps with organization, consistency, and clarity. Instead of ideas popping up in the moment, content is planned based on objectives.
4.4. Do you also write the texts for the posts?
Yes. We can write texts for posts, carousels, static materials, short videos and campaigns, adapted to the tone of the brand and the audience we are addressing.
4.5. Do you also make ideas for Reels or short videos?
Yes. We can propose ideas, structures, main messages and directions for short videos. Depending on the project, we can also take care of the video production or post-production.
4.6. Can you help us if we film the content ourselves?
Yes. We can prepare clear directions for filming so that the internal team or client knows what shots, messages and materials are needed.
4.7. Do you publish the posts?
We can include publishing and scheduling of posts, if this is agreed in the package. We can also deliver the materials, and publishing remains the responsibility of the client.
4.8. Do you also make graphics for social media?
Yes. We can create static visual materials for social media, tailored to the brand identity, communication objectives and type of content required.
5. VIDEO PRODUCTION AND VISUAL MATERIALS
5.1. Do you offer video production services?
Yes. We can help with the production of video materials for social media, campaigns, presentations or brand communication, depending on the project objectives.
5.2. What does video post-production mean?
Post-production includes the processing of the footage. This may include frame selection, editing, visual adjustments, subtitling, platform adaptation, and preparation of the final material for publication.
5.3. Do you also make short videos for social media?
Yes. We can make short videos for platforms like Instagram, Facebook, TikTok, YouTube Shorts or other channels relevant to the brand.
5.4. Can we use already filmed materials?
Yes. If there are already photo or video materials taken, we can analyze them and capitalize on them where they fit. In some cases, existing materials can be transformed into new content, adapted for social media or campaigns.
5.5. Do you also make static materials?
Yes. We can create static materials for social media, campaigns or websites. These can be used for posts, carousels, banners, advertisements or other visual materials necessary for communication.
5.6. Do we need to already have a visual direction?
Not necessarily. If the brand already has a visual direction, we work based on it. If there is no clear one, we can propose a coherent direction so that the materials look unified and professional.
6. ADS CAMPAIGNS
6.1. Do you handle online promotion campaigns?
Yes. We can help with setup, structure, copy, creative, technical reviews, and campaign management, depending on the platform and goals.
6.2. What does the initial setup of Ads campaigns mean?
Initial setup means preparing your account and campaigns for launch. This includes organizing the structure, making the necessary settings, verifying technical elements, and preparing basic materials.
6.3. Do Ads campaigns guarantee a certain number of leads or sales?
We cannot guarantee fixed results, as performance depends on many factors: offer, budget, market, website, competition, and audience behavior. Our role is to build a correct structure, test, and optimize.
6.4. Is website tracking necessary?
Yes, in most cases it is recommended. Tracking helps you understand your results and make better decisions. Without accurate data, campaigns are harder to evaluate.
6.5. Is the promotion budget included in the price of the services?
No. The advertising budget is paid separately to the promotion platforms. Our service covers campaign strategy, setup, management or optimization, depending on the package.
6.6. Who pays for the advertising budget?
Typically, the advertising budget is paid directly by the client to the advertising platform. This way, the client retains control over the account, budget, and campaign history.
6.7. Do you need access to promotional accounts?
Yes. For setup, verification or management, we need access to the relevant platforms. The required access is clearly communicated before the collaboration begins.
6.8. Do you also write texts or materials for advertisements?
Yes. We can prepare the texts and creative directions for advertisements. Depending on the project, we can also create the visual or video materials necessary for the campaigns.
7. WEBSITES AND LANDING PAGES
7.1. Do you create presentation websites?
Yes. We can create presentation websites, landing pages or redesigns for existing websites. We focus on clarity, structure, message, coherent design and good user experience.
7.2. What is a landing page?
A landing page is a page built with a clear objective, such as requests for quotes, appointments, sign-ups, or sales. It is more focused than a full website and aims for a specific action.
7.3. Do you also write texts for the website?
Yes. We can edit or optimize website texts so that messages are clear, professional, and easy to understand for the right audience.
7.4. Can we come up with the texts and you just adjust them?
Yes. We can work on existing texts, restructure, refine or adapt them for websites, social media or campaigns. If the texts are not sufficient, we can propose additions.
7.5. Do you work on WordPress or Shopify?
We create websites and landing pages in WordPress or Shopify, depending on the needs of the project. The choice of platform is made based on the objectives, content and required functionalities.
7.6. Do you include phone optimization?
Yes. Websites and landing pages are designed for desktop, tablet, and phone. Mobile adaptation is very important, as many users access the site directly from their phone.
7.7. Do you also do SEO for the website?
We can include basic SEO optimizations so that the website has a clear structure and is easier for search engines to understand. For advanced or recurring SEO, this can be treated as a separate service.
7.8. How long does it take to create a website?
The duration depends on the complexity of the website, the number of pages, content, functionalities and the speed with which we receive the materials and feedback. The estimated term is communicated in the offer.
8. PRICES AND PAYMENT
8.1. How are prices set?
Prices are set based on the type of service, project complexity, workload, deadlines, and level of involvement required. For each collaboration, we provide a clear quote before work begins.
8.2. Do you have fixed prices?
There may be base prices or indicative packages for certain services. However, many projects require a customized estimate as they vary in volume, complexity, and responsibilities.
8.3. Do you work with advance payment?
Yes, for one-time services, an advance payment can be requested before work begins. For recurring services, payment is usually made monthly, according to the agreed terms.
8.4. When is the invoice issued?
The invoice is issued according to the offer and the agreed terms. For one-off projects, there may be an advance invoice and one at the end or in stages. For monthly collaborations, the invoice is usually issued at the beginning of the work period.
8.5. Do the prices include the advertising budget?
No. The advertising budget is separate from the cost of our services and is paid to the advertising platforms.
8.6. Can additional costs arise?
Yes, additional costs may arise if things not originally included, additional revisions, changes in direction, urgent deadlines, new functionalities or extra materials are requested.
8.7. Can we request a personalized offer?
Yes. You can send us some details about the project, and we will come back with a proposal tailored to your needs.
9. FEEDBACK AND REVIEWS
9.1. What does clear and reinforced feedback mean?
Clear and consolidated feedback means a single set of observations, delivered in an organized manner, after everyone involved has reviewed the material. This helps avoid conflicting changes and speeds up the workflow.
9.2. Why is reinforced feedback important?
Consolidated feedback reduces confusion and helps the team work more efficiently. When feedback comes in separately from multiple people, contradictions, unnecessary rework, and delays can occur.
9.3. How many revisions are included?
The number of included inspections depends on the service chosen and will be stated in the quote or contract. Additional inspections or major changes in direction may be charged separately.
9.4. What is considered a revision?
A revision is the adjustment of a material based on the initially agreed direction. For example, there may be adjustments to text, structure, wording, images, editing, or design.
9.5. What is not considered a revision?
A major change in direction, objective, structure, target audience, or style after the material has been produced according to the agreed direction is not considered a revision. These situations can be treated as changes to the brief.
9.6. What is a brief change?
A brief change occurs when the original direction changes significantly after work has begun. For example, a change in objective, audience, style, or structure may require additional time and a recalculation of the bid.
9.7. How should feedback be delivered?
Ideally, feedback should be delivered in a single document, email, or centralized comment, with clear and specific observations. It is helpful to mention what needs to be kept, what needs to be changed, and why.
9.8. What happens if feedback is late?
If feedback is late, the delivery date may be delayed. Many stages depend on approvals and information received from the client, and the lack of these can affect the project schedule.
10. DELIVERY TIMES
10.1. When does work on the project actually start?
Work begins after acceptance of the offer, payment of the applicable advance or invoice, and receipt of the information, materials, and access required for the project.
10.2. How long does it take to deliver a project?
The duration depends on the complexity of the project and the speed with which we receive the necessary materials, feedback and approvals. The deadlines are communicated in the offer or in the collaboration documents.
10.3. Do the deadlines include the feedback period?
Deadlines may include or exclude feedback periods, depending on how the project is set up. If feedback or approvals are delayed, the delivery schedule may be adjusted.
10.4. What can delay a project?
A project can be delayed if information, materials, access, approvals, or feedback are missing. Also, changes in direction or additional requests can extend the original duration.
10.5. Can you work on an emergency basis?
In some cases, we may consider urgent requests, depending on availability and project complexity. Urgent projects may incur additional costs.
10.6. Do I receive an estimated work schedule?
Yes, for more complex projects we can establish an estimated calendar with milestones, deliverables, and feedback moments. This calendar helps organize collaboration and clarify responsibilities.
10.7. What happens if new requests arise during the project?
New requests may be reviewed separately. If they were not included in the original quote, they may require a new deadline, additional estimate, or budget adjustment.
10.8. Are the deadlines guaranteed?
Deadlines are met to the extent that all necessary information, materials, accesses and approvals are received on time. If there are delays from the client or significant changes, the deadline may be recalculated.
DO YOU HAVE A QUESTION THAT YOU DIDN'T FIND AN ANSWER TO?
We are here to clarify. If you need more details about the services, the work process or a possible collaboration, you can send us a message and we will get back to you with the right information for your context.